Alicia Keys 'The Element Of Freedom' Digipack & Advert

Digipack

The front cover shows Alicia wearing a very feathered top and minimal make-up. She is looking down and is also centered to the left of the CD, leaving space on the right for her name and album title. For my front cover i will also like to center my star on either the left or right hand side leaving space for the writing to go either side. Her colour scheme is clearly blue tones giving the front cover a very calming effect. Apart from her quite bold outfit the front cover is quite minimal which is good, otherwise it may look too busy.

 The disc itself is also blue which flows with the front cover as she is keeping within the colour scheme. The text and lettering is also the same as the front cover. There is actually an image of birds flying up into the sky in on the disc.
To many people, birds represent freedom and with the title of her album being, 'The element of freedom' it is quite fitting. Also her wearing feathers on the front cover is another example of everything being well thought out and flowing together.

The back cover has the bar-code at the top right which is different to the other CD's I spoke about. Her track list is also center of the back CD, starting from the top. She may have doing this so nothing overlaps the artwork she has that the bottom of the back CD case. She also have the logos for all companies involved in this album alongside copyright infringement.

The colour-scheme has flowed throughout with blue also appearing on the back cover with darker tones such as purple and black. It almost looks like a horizon with mountains in the back which could also be another representation of freedom.

Advert

The advert includes information on where you can buy the CD and the link. It also incorporates the iTunes logo. At the very top the album name is in capitals drawing attention. The image of the album cover is dead center of the advert, therefore people know what it looks like and what to look for. It makes the album recognisable as if people see it in stores they would immediately know that it is the new album she had been advertising.

The colours or purple tones are the background. These tones could also be seen on the actual album along with some other blue tones.

All information is in capital letters apart from the little disclaimer which is in white at the bottom, also in a smaller font.