Case Study 1

Beyoncé- Halo

 

·         It begins with a close up of Beyoncé as she watches over a male who is laying in the bed. Another close-up and his, as their faces touch again to her own her own and back and forth. A white effects cuts in as she begins to sing. Her and her 'boyfriend' remain being affectionate as it cuts from them both together and her own her own -still close up shot.

 

·         It then pans to her location which looks like an urban dance studio and a long shot of her in a black leotard reinforcing and insinuating that she is a dancer and her ‘boyfriend’ look down at her from above. An over the shoulder shot shows this.

·         It then cuts with a medium cutting rate of her and him being affectionate which we saw at the beginning and her stretching and rehearsing in the studio. The only time she is seen singing is when she is with her ‘boyfriend’. A constant white blur effect cuts in now and then making some shots harder to see as if it was an effect coming from the sun shining through a window. I do not think I will be using this effect in my own music video.

 

·         A close up shows her and her ‘boyfriend’ playing with each other’s hands then a close up of her then his face. A mid-long shot then shows them sitting together on the chair, then a close up of her face as she continues to sing.

 

·         A mid shot shows the camera track her as she rehearses. Cutting of a low view of her boyfriend higher up looking down at her.

 

·         As she rehearse the cameras tilts down from her head to toes showing her movement cutting to a close up of an over the shoulder shot of her boyfriend looking at Beyoncé as she gazes at him. Then a cut to a close up over him, smiling back at her, and finally back to her.

·         The scenes cut quite rapidly from them together and them apart. In this video, each scene has that white blur effect sometimes harsher than others, in my own music video I could use an effect quite similar to this one if I feel it fits the theme. I also like the scenes when she is in the location of the studio surrounded by mirrors as you can see her reflection.

 

·         Its cuts again to her and her boyfriend playing around, smiling and dancing. A mid-close up shows them doing this.

·         The scenes begin to cut very fast of her sometimes rehearsing, her in a floaty dress in a pool of water or intimate shots of her and her partner. This is a great way of capturing the audience’s attention by creating very snappy yet dynamic.

 

·         Other than being in a black leotard when dancing and a floating dress when in the pool. She wears quite simple clothing throughout.

 

·         The scene ends with a close up of her face to face with her partner with the continuous gleaming light effect shining bright in the final scene.